They started out as hobby video bloggers and are now the young power propelling the beauty industry. How genuine can they remain?
MoreFashionzig: heat up your autumn with burgundy
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Just like wine, the fashionable colour is a dark, rich shade of red that represents not only elegance, but also courage and passion.
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At the end of the day, it is all about trial and error and seeing what works for you and what you feel fierce and confident in.
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Here in Leipzig, we may be far away from that ideal children's wonderland that exists on social media, but we still have a couple of nicely curated shops around.
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